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Mini Dramas, Mini Games encourage new business models for TikTok

Philippine Daily Inquirer

SciencePhilippine Daily Inquirer·Jun 18, 2026·1 min read

Mini Dramas, Mini Games encourage new business models for TikTok

One of the fastest-emerging content trends in the region is the “mini-drama” or “micro-drama”—serialized, hyper-short-form narrative videos designed specifically for mobile viewing. While markets like Vietnam have leaned heavily into this…

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