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Fox Scores Upfront Ad Dollars in Tough Market. The Trick? Lots of Sports, Less Traditional Cable

Variety

WorldVariety·Jun 18, 2026·1 min read

Fox Scores Upfront Ad Dollars in Tough Market. The Trick? Lots of Sports, Less Traditional Cable

The overall market is down, but Fox is up. Despite Madison Avenue pressures on TV’s annual “upfront” ad-sales market and a projection that advertisers’ budgets will be tighter than in years past, Fox Corp. has scored more commitments for…

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