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ITV wins World Cup ratings battle with BBC in tournament’s first week

The Guardian

SportsThe Guardian·Jun 19, 2026·1 min read

ITV wins World Cup ratings battle with BBC in tournament’s first week

England v Croatia got year’s highest UK TV figures BBC opted for more first-pick games in knockout stages ITV is winning the UK television ratings battle after the first week of the World Cup. Viewing figures obtained by the Guardian from…

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