I'm finding you all of the best Prime Day deals at Amazon UK

Amazon Prime Day 2026

I'm back here again. Another year and another Amazon Prime Day sale is upon us. What started as a 24-hour event is now a four-day extravaganza, with offers available across TVs, laptops, appliances, fashion, wearables and a mountain of the retailer's own-brand tech.

• View the full Amazon Prime Day sale

As someone who's spent an embarrassing number of years covering the sale (I think I must be up to nine now), I've got a good idea of what to expect from Prime Day and how you can make the most of it to bag a bargain or two.

That's what I'm here to help with, using my near-decade of Prime Day expertise and deals-hunting experience to bring you all the offers that are actually worth spending your money on — whether you want a new vacuum or Kindle, fancy treating yourself to a cheap treat, or want to stock up on essentials.

I've been tracking all the top early deals from last week and many of those are still live right now. Amazon also dropped a ridiculous number of new offers at midnight, so it might take me some time to sift through those to find the real diamonds.

That means I'll be keeping this updated live throughout the week with all of my recommendations. And I'll also tap up TechRadar's team of experts to share their top picks based on their favourite items they've tested or use every day.

All of the deals you see are hand-picked by myself or the team, using price tracking information and our years of combined tech knowledge to filter out all of the rubbish and only show you the deals that are genuinely worth the cash.

So, let's get into it, shall we?

Amazon Prime Day deals — quick links

Amazon Prime: get a 30-day free trial

Amazon Devices: Fire, Ring & Blink from £13.99

Amazon Haul: up to 30% off

Apple: up to 33% off AirPods & Apple Watch

Appliances: up to 45% off Ninja & Tefal

Beauty: up to 60% off Philips & Oral-B

Essentials: household goods from £5

Fans: from £20

Fashion: up to 50% off

Gaming: £90 off PlayStation 5

Headphones: up to 50% off Beats & Sony

Laptops: from £149

Tablets: Samsung & Lenovo from £79.99

Toys: up to 25% off Lego and Tonies

TVs: from £129.99

Vacuums: up to 40% off Shark & Roborock

Wearables: up to 30% off Garmin & Oura

My top 10 Amazon Prime Day deals

Amazon Prime Day — Top deals under £50

Amazon Prime Day — Appliances

Amazon Prime Day — Amazon Devices

Amazon Prime Day — Laptops

Amazon Prime Day — Headphones

Amazon Prime Day — Health & Beauty

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2026-06-23T08:14:19.478Z

I've been using an old Fitbit Versa 2 for a few years now and it's everything I want from a health, sleep and exercise tracker. I'm not sure how I'd feel about swapping to a smart ring, but I can see the benefits — and lots of others like them. If you want to try out one of the best for less, then the last-generation Oura Ring 4 is up to 30% off for Prime Day.

Oura Ring 4: up to 30% off at Amazon for Prime Day

2026-06-23T07:56:43.632Z

Don't brush this one aside

I picked up the original version of the Suri Sonic Electric Toothbrush a few months ago, and I can't tell you how happy I am with that decision. Yeah, it's a bit of an investment in a toothbrush, but for something that I do twice a day, I'm happy to spend a bit on something that's genuinely very good at what it does. And, best of all, it's much nicer to use than plastic brushes, and the battery life is phenomenal. This newer 2.0 version is now 25% off.

Suri 2.0 Sonic Electric Toothbrush: was £105 now £78.73 at Amazon

2026-06-23T07:36:03.722Z

Look at all these laptop deals

I track laptop deals pretty much every week here at TechRadar, and I've spotted some surprisingly strong laptop deals in this year's Prime Day sale. I'm going to highlight a few now, starting with this Asus Chromebook Plus. It's a more basic and budget-friendly option, but it offers terrific value for money if you just need a straightforward and affordable everyday machine, thanks to its Intel Core 3 CPU, 8GB of RAM, 256GB SSD, and all-day battery life.

Asus Chromebook Plus: was £359 now £229.99 at Amazon

2026-06-23T07:10:04.296Z

Grab some of the world's best headphones for less

Scoring an impressive 4.5-stars in our review, here's your chance to get the fantastic Sony WH-1000XM6 for a record-low price. I'm more than happy with my pair of Bose cans, but there's no denying that these are a tempting buy for audiophiles who love the over-ear design, high-quality audio, and industry-leading noise-cancellation.

Sony WH-1000XM6: was £399.99 now £299.99 at Amazon

2026-06-23T06:50:55.693Z

Hot? Take a chill pill, man

It's been hot lately. It's about to be even hotter. If you're out and about and want a portable fan to take with you, it's hard to beat this Shark ChillPill. I'm still a little taken aback by the price, but after reading how Cat Ellis isn't going anywhere without hers this summer, I can see why it might be worth the cost. At least it stings a little less, now, with £30 off for Prime Day.

Shark ChillPill: was £149.99 now £119.99 at Amazon

2026-06-23T06:32:59.033Z

Speaking of a Prime Day classic...

I'm sure any Prime Day regular won't be surprised to see that several Amazon Kindle models have been discounted for Prime Day. The standard Kindle, premium Kindle Paperwhite, and fancy Kindle Colorsoft have all got decent price cuts — with the Colorsoft being the standout as it drops to a record-low price.

Amazon Kindle: was £94.99 now £79.99 at Amazon

Amazon Kindle Paperwhite: was £159.99 now £119.99 at Amazon

Amazon Kindle Colorsoft: was £239.99 now £154.99 at Amazon

2026-06-23T06:24:52.636Z

The Amazon devices deals have arrived

As is tradition, with every Prime Day sale, Amazon devices have been slashed to some of the lowest prices all year. While not everything is as cheap as it's ever been, there's a good number of smart speakers, doorbells, cameras, and streaming sticks that are now available for super-cheap, with prices starting at £13.99

• Browse all Amazon devices deals for Prime Day

2026-06-23T06:08:20.519Z

After any particular deals this Prime Day? Any products you've been hoping will get a discount? Any deals you're struggling to choose between? Any jokes you want to tell to keep me sane for the next 96 hours? Ask all these questions and more in the comments below, and myself or someone with more specialist knowledge will be more than happy to help.

2026-06-23T05:57:11.925Z

What's the one deal you need to see this morning?

I wouldn't say there's a single standout deal amongst everything right now that's completely blown me away. However, in terms of deals not to be missed, I'd go with this £90 price cut on the PlayStation 5.

Sure, it's far from the cheapest it's been in the past, given all the recent price hikes, but I don't think we'll see a better offer than this until Black Friday. So, if you were planning to buy a console for GTA 6 (preorders start Thursday, remember), then now looks like a good time to buy — especially as this limited-time deal is selling fast

PlayStation 5: was £569.99 now £479 at Amazon

2026-06-23T05:48:09.263Z

Back at it again

Hello! Thanks for joining me for another dive into the deals for Amazon Prime Day. While it may not be as satisfying as a plunge into an ice bath with this upcoming heat wave, I will hopefully be able to bring some joy to you and your bank balance with a hand-picked selection of the top deals worth buying. That'll include some fans, for sure.

It's early days but you can check out the first batch of deals I've found right here. Expect more to come soon, including some top TVs, laptops, headphones, wearables, and so much more.