The best Prime Day TV deals actually worth your time: Samsung, Sony, and more

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Amazon Prime Day is finally here, and you can already find markdowns on top-rated TVs from brands like Samsung, Hisense, Sony, and more that you might want to jump on before the sale. Everything from premium OLED models to ultra-budget-friendly second screens is available with savings up to $2,000. You can even find discounts on cutting-edge tech like the new TCL Micro RGB X11L.

Also: June Prime Day live blog 2026: We're tracking Amazon deals on SSDs, TVs, laptops and more

To help you find the best TV for your budget, I put together a list of the very best discounts I could find on TVs that other ZDNET editors and I have actually tested. Each TV featured here has been put through a battery of tests that fact-check brands on color accuracy, sound quality, and software support. You can keep reading below to find out more about my favorite Prime Day TV deals.

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Best Amazon Prime Day TV deals

Current price: $998 (33% off)

Original price: $1,500

One of our favorite TCL TVs, the QM8K offers a 120Hz refresh rate that can be boosted to 144Hz for console gaming, live sports, and fast-paced movies or shows. The matte display helps cut glare for better visibility while the speakers are designed by Bang & Olufsen for rich, clean audio to go along with the high-quality picture.

Review: TCL QM8K

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Current price: $998 (29% off)

Original price: $1,398

The Samsung S90F might be last year's flagship OLED, but it still offers plenty of reasons to pick one up (and not just the discount). You'll get a 144Hz refresh rate for ultra-smooth motion while watching live sports and fast-paced movies as well as console gaming. It also features a Pantone Validated OLED panel for enhanced color accuracy and contrast.

Also: Own a Samsung TV? I changed these 6 settings to give my system a speed boost

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Current price: $1,399 (44% off)

Original price: $2,500

The Hisense Canvas is a competitor to Samsung's The Frame, which our reviewer thought offered a comparable experience for a much better price. It features a gallery-inspired design, matte display, and dedicated art mode for creating a personalized slideshow of your favorite artists or your own work. You'll also get a 144Hz refresh rate, support for Dolby Vision HDR, and an ambient light sensor that automatically adjusts screen brightness for the best viewing in almost any room.

Review: Hisense Canvas S7

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Current price: $6,000 (25% off)

Original price: $8,000

The all-new TCL X11L uses Micro RGB display technology for color accuracy, contrast, and detailing that, in our testing, we found rivals high-end OLED models from rivals like Samsung and Sony. It also features speakers designed by Bang & Olufsen for clean, balanced audio to match. With up to 20,000 dimming zones and a peak brightness of 10,000 nits, the X11L is capable of producing bold, bright colors and pixel-perfect details in almost any lighting.

Review: TCL X11L

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Current price: $2,698 (18% off)

Original price: $3,300

Sony's flagship OLED offers support for both Dolby Vision HDR and Dolby Atmos virtual surround sound to enhance already top-notch visuals and audio. And with Sony's Acoustic Suface Audio+ technology, tiny actuators turn the entire screen into a speaker for object-tracking sound and near-perfect audio and video syncing. You'll also get exclusive VRR support for the PS5 to prevent screen tearing and stuttering while console gaming.

Review: Sony Bravia 8 II

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Current price: $899 (40% off)

Regular price: $1,500

A solid QLED option from Toshiba that features a 144Hz refresh rate, Dolby Vision and Dolby Atmos support, and a built-in light sensor that automatically adjusts brightness and color balance to suit almost any space. It uses the Fire TV platform to give you access to thousands of movies and shows as well as support for Alexa voice controls and Alexa Skills to turn your home theater into the ultimate entertainment hub.

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Current price: $1,998 (26% off)

Regular price: $2,698

Samsung's flagship OLED TV got a refresh with Nvidia G-Sync and AMD FreeSync Premium Pro VRR support for console and PC gaming, a 165Hz refresh rate, and an all-new processor for faster 4K upscaling and better multitasking.

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Toshiba C350 50-inch: $199 (save $150): A solid, budget-friendly smart TV that uses the Fire TV platform to give you access to thousands of apps as well as Alexa Skills and voice controls.

Insignia F20 32-inch: $70 (save $60): An ultra budget-friendly smart TV with a 60Hz refresh rate, 720p resolution, and DTS Virtual: X audio.

Hisense E7 65-inch: $600 (save $400): A great mid-range model with Dolby Vision IQ support, a 144Hz refresh rate, and a dedicated AI Sports picture mode with enhanced sound and VRR support - just in time for the World Cup.

Roku Plus Series 65-inch: $450 (save $200): Roku's very own smart TV features Dolby Vision HDR support, 4K resolution, a 60Hz refresh rate, and support for Apple AirPlay.

Amazon Ember 55-inch: $280 (save $180): Amazon overhauled its entry-level smart TVs with the Ember series, offering HDR10+ support, Dolby audio, and a 60Hz refresh rate.

Amazon Omni 55-inch: $280 (save $220): Amazon's flagship QLED TV offers Dolby Vision IQ support, adaptive brightness, and Alexa Home Theater support to turn your Echo speakers into a whole-home sound system.

Hisense E6 65-inch: $380 (save $100): A budget-friendly smart TV from Hisense that offers support for both Dolby Vision and Dolby Atmos, built-in Alexa voice controls, and an integrated sensor for adaptive brightness.

TCL NXTVISION 55-inch: $595 (save $405): TCL's own art TV features a 120Hz refresh rate, support for AMD FreeSync Premium VRR, and Dolby Atmos virtual surround sound.

When is Amazon Prime Day?

Amazon Prime Day runs from Tuesday, June 23 to Friday, June 26, 2026.

Are TVs really cheaper during Amazon Prime Day?

Absolutely! Almost every TV brand, from LG to TCL, offers some sort of discount on its lineup of flagship, mid-range, and budget models. This means you can save hundreds, or even thousands, on an upgrade for your living room and home theater, or on a modest second screen for your bedroom.

How did we choose these early Amazon Prime Day deals?

Not all deals are created equal. I chose only the steepest discounts from the best-known TV brands to showcase in this list to help readers find the best deals on the right TV for their space. I've also focused on TVs that I and other ZDNET experts have been able to do hands-on testing with.

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