My favorite color e-reader is at the lowest price I've ever seen it for Prime Day

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If one of your goals for this summer is to read more books, an e-reader is a great way to achieve that goal, as it houses an entire library of books in one compact device.

Also: June Prime Day live blog 2026: We're tracking Amazon deals on SSDs, TVs, laptops and more

My favorite e-reader is the Kindle Colorsoft, and right now, it's 36% off during Prime Day this week. And, since it was released in October 2024, this is the lowest price I've seen it discounted at.

I had the opportunity to go hands-on with the Kindle Colorsoft when it first debuted, and it still outperforms every other color e-reader I've tested. Amazon has given this Kindle a noticeable performance upgrade: it zips through the Kindle library when selecting a book, and pages in your book turn quickly without any annoying lag effects.

The color display isn't pixelated like some other color e-readers I've used, and its highlight feature enables new ways to read books--you can also highlight passages in your books in different colors and organize them into categories (i.e., quotes in yellow, facts in blue, characters to remember in purple, etc.).

Also: One of the best color E Ink tablets I've tested is not made by Kobo or Boox

Especially if you're someone who enjoys reading comics or magazines, this is the perfect e-reader for you, as images pop in vivid color, even in direct sunlight.

If you're looking for help reaching your reading goals this summer, get the Kindle Colorsoft while it's discounted at $160--the lowest it's ever been.

How I rated this deal

According to ZDNET's deal-rating system, this 36% off Kindle Colorsoft deal should be a 4/5 deal. However, since it is the lowest it's ever been discounted, I gave it a 5/5 rating.

This year, Amazon set its annual Prime Day event a little earlier, bumping it up into June instead of its usual July slot. The Prime Day sales event is officially from June 23-26, but you can expect sales prior to and even after the event.

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This is labeled as a Prime Day Deal on Amazon, so assume the $90 off discount will last through the event, which ends Friday, June 26, at 11:59 p.m. PDT.

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