Abortion rights group launches multi-million dollar midterm campaign

A major reproductive rights group is launching a multi-million-dollar midterm election campaign to mobilize voters and flip key battleground districts by electing pro-abortion Democrats.

Reproductive Freedom For All is investing $23.5 million this year, the most it has ever spent on a midterm election.

The effort will focus on persuading “independents, soft Republicans, and split-ticket voters” across Arizona, Michigan, Nevada, California, and Georgia “whose support for abortion access puts them at odds with Trump and his endorsed candidates,” the organization said.

The announcement comes on the four-year anniversary of the Supreme Court overturning Roe v. Wade and ending the constitutional right to an abortion.

“Abortion is popular – more popular than any individual politician,” Reproductive Freedom for All President and CEO Mini Timmaraju said in a statement.

“What’s not popular is Trump and the MAGA movement, who continue to lose voter support with every new attack on abortion access. Instead of lowering costs or helping families plan their futures, MAGA Republicans have advanced policies that make it harder for people to decide whether, when, and how to grow their families.”

In an interview, Timmaraju said the current state of reproductive rights is “pretty bleak” because of the 21 states with abortion bans and restrictions.

While statehouses and gubernatorial races are important, Timmaraju said RFFA is putting an outsized focus on the midterms because Democratic control of Congress is the only way to ensure abortion access can be protected nationwide.

“We’ve won most of the state battles” and there aren’t many left to fight, Timmaraju said.

“So, for us, a lot of our focus is on the midterms and the federal landscape. I mean, yes, we’re absolutely engaged in governor’s races and [attorney general] races and ballot measures, but if we don’t win at the federal level, we cannot restore access in all 50 states, and that’s becoming more and more urgent.”

Abortion isn’t the top-tier national issue for Democrats this cycle like it was in past years, though Timmaraju said it’s important to keep abortion front and center, especially in states that will be voting on abortion-related ballot measures.

“I think in every state where we have a chance to go state by state and fight this battle, where we have the opportunity to take something to the ballot, we win,” Timmaraju said.

That wasn’t necessarily the case in 2024, when voters largely passed abortion rights ballot measures but then also voted for Donald Trump and other GOP candidates who oppose abortion.

According to an RFFA-commissioned poll of voters in battleground House districts, eight in 10 voters said it is important for lawmakers to protect access to reproductive care, including 58 percent who said it is very important.

Battleground voters also rejected additional abortion restrictions: half said lawmakers should pass laws protecting abortion access nationwide.

With a focus on voters who wanted to preserve abortion rights while voting Republican, the poll included an oversample of voters who did not support Kamala Harris in 2024 but voted “yes” on abortion rights ballot measures in Arizona, Michigan, and Nevada.

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