Best Buy's rival Prime Day sale is slashing best-selling Fitbits — shop my favorite top-rated models from $79.95

While you might think this week is all about Amazon Prime Day, Best Buy has launched a rival 'Tech Fest Sale,' with discounts from top brands like Fitbit. The retailer is slashing prices on its best-selling models, with prices starting at just $79.99.

• Shop Best Buy's top Fitbit dealsI've listed the top 5 Fitbit deals from Best Buy below, which include record-low prices on its top-rated activity trackers and smartwatches. Fitbit watches are packed with insightful health and fitness features, including heart rate monitoring and the ability to track exercise, sleep, and stress.

Today's deals include the Inspire 3 and Charge 6, as well as the Sense 2 and Versa 4 smartwatches. I've listed the all-new, already affordable Google Fitbit Air, priced at just $99.99.

Keep in mind that, unlike Amazon Prime Day, Best Buy's Tech Fest Sale doesn't require a membership to shop its deals. These are limited-time offers, and Best Buy's sale ends on Sunday at Midnight.

The best Fitbit deals at Best Buy

Shop more Best Buy Tech Fest deals

Shop Best Buy's full Tech Fest Sale

Apple: MacBooks & iPads from $299

Appliances: up to 40% off major appliances

Cameras: up to $1,000 off Canon & GoPro

Gaming: PS5 & Switch games from $14.99

Headphones: up to $160 off Bose & Sony

Kitchen: up to 50% Ninja & Nespresso

Laptops: from $119

Phones: up to $250 off Samsung, Apple & Google

Samsung Micro RGB TVs: score first-time discounts

Smartwatches: up to $250 off Samsung & Google

Soundbars: up to $1,000 off Sonos & Samsung

TVs: from $69.99

Vacuums: save up to $330 on Dyson & Shark

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Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.