I use my Apple Watch every day, but everyone forgets about the accessories it needs

Most people will snag a new Apple Watch during Amazon Prime Day and then call it a day, but have you ever thought that your new wearable could benefit from some accessories?

We're quick to get the screen protectors and cases for our iPhones, but I feel that this attitude isn't applied to the best smartwatches as it is with smartphones. Now that we're deep into this year's Prime Day event, there are just as many deals on Apple Watch accessories as there are on the devices themselves.

• Browse the full Amazon Prime Day sale

One of the best accessories to get at a cheeky discount are watch straps, especially since Apple's own range is quite expensive. On a non-Prime Day, watch strap alternatives are actually reasonably priced, but during sales events they can drop to less than $10, or £10 if you're shopping in the UK. Portable power banks are also overlooked, and give you reason to no longer carry around your charging lead with you.

Today's best Apple Watch accessory deals in the US

Today's best Apple Watch accessory deals in the UK

More Prime Day deals in the US

Amazon Devices: Fire Sticks & Echo from $18

Amazon Haul: viral gadgets, tech & appliances from $1.99

Apple: MacBooks, AirPods & AirTags from $29

Beauty: 50% off toothbrushes & hair tools

Cheap TVs: smart TVs from $69.99

Garden: tools, mowers, planters from $24.99

Headphones: 50% off Beats, Bose & Samsung

Laptops: Apple, HP & Dell from $199

Mattresses: Sealy, Serta & more from $186

Patio: outdoor furniture, rugs & decor from $19.99

Sports: 50% off fitness gear, treadmills & clothing

Vacuums: Dyson, Shark & Bissell from $34

More Prime Day deals in the UK

Amazon Prime: get a 30-day free trial

Amazon Devices: Fire, Ring & Blink from £13.99

Amazon Haul: up to 30% off

Apple: up to 33% off AirPods & Apple Watch

Appliances: up to 45% off Ninja & Tefal

Beauty: up to 60% off Philips & Oral-B

Essentials: household goods from £5

Fans: from £20

Fashion: up to 50% off

Gaming: £90 off PlayStation 5

Headphones: up to 50% off Beats & Sony

Laptops: from £149

Tablets: Samsung & Lenovo from £79.99

Toys: up to 25% off Lego and Tonies

TVs: from £129.99

Vacuums: up to 40% off Shark & Roborock

Wearables: up to 30% off Garmin & Oura

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Rowan is an Editorial Associate and Apprentice Writer for TechRadar. A recent addition to the news team, he is involved in generating stories for topics that spread across TechRadar's categories. His interests in audio tech and knowledge in entertainment culture help bring the latest updates in tech news to our readers.