Better than birdsong, this Birdbuddy Pro Prime Day Deal soars to new heights and takes you up close and personal with…

There's an unwritten rule that when you hit 50, you start noticing birds. First, you hear their songs, and then you start spotting them in the trees and flying overhead. They've been there your whole life, but some part of your amygdala opens up at the half-century, and then you're on your way to becoming a birder like me.

• Browse all early Prime Day deals at Amazon

And for birders, there's no better gadget than BirdBuddy Pro, which is now featured in a 44%-off sale ( now $168.00, was $299) for Amazon Prime Day. In the UK, you can drop by John Lewis, which has a £200.00 deal on the same webcam smartfeeder.

Today's best Birdbuddy deals

Back when my family gifted me a Birdbuddy (pre-Pro version), I called it my favorite gadget. Like this OG version, Birdbuddy Pro is a combo webcam and bird feeder.

The model on sale here is similar to mine in that it has a solar panel on the roof to keep the webcam charged up. The Pro version actually has two panels, one for each side of the roof. I have to say that, for as much as I love my Birdbuddy, I really wish it had two panels because every once in a while, mine gets stuck facing away from the sun for too long, and then I need to pull the webcam module and charge it indoors.

The Pro model also raises the video resolution to 2k and has a larger sensor for better photography. It can even shoot in slow motion.

The app helps you keep track of visitors, and the onboard AI automatically identifies most bird species. You can even pay a monthly subscription fee to have the system name and identify specific birds (among other perks like unlimited storage and sharing your Birdbuddy live feed with guests), so you know when Cara the Cardinal returns for more seed,

BirdBuddy Pro ships with a simple hook so you can hang it, but other accessories let you attach it to a pole or bolt it to, say, a shed. I have mine hanging from my shed and have captured (and shared) so many great images and videos of visiting cardinals (male and female), grackles, pigeons, mourning doves, blue jays, and house sparrows.

Squirrels sometimes drop in and dump most of the seed. In fact, if I had any criticisms of the device, it would be that the seed holder is too small (though the Pro enlarged it to 3.8 cups of seed, 0.3 cups more than what I get) and that there's no easy way to protect it from unwanted critters. But that's about it when it comes to any cons.

More early Prime Day deals in the US

Amazon Devices: Fire Sticks & Echo from $18

Amazon Haul: viral gadgets, tech & appliances from $1.99

Apple: MacBooks, AirPods & AirTags from $29

Beauty: 50% off toothbrushes & hair tools

Cheap TVs: smart TVs from $69.99

Garden: tools, mowers, planters from $24.99

Headphones: 50% off Beats, Bose & Samsung

Laptops: Apple, HP & Dell from $199

Mattresses: Sealy, Serta & more from $186

Patio: outdoor furniture, rugs & decor from $19.99

Sports: 50% off fitness gear, treadmills & clothing

Vacuums: Dyson, Shark & Bissell from $34

More early Prime Day deals in the UK

Amazon Prime: sign up for a 30-day free trial

Amazon Devices: Fire TV, Ring & Blink from £24.99

Amazon Haul: up to 30% off

Apple: AirPods Pro 3 for a record-low price

Appliances: up to 45% off Ninja, Tefal & Sage

Beauty: up to 60% off Philips & Oral-B

Essentials: household goods from under £10

Fashion: up to 50% off

Father's Day: up to 50% off gifts & drinks

Headphones: up to 50% off

Laptops: from £149.99

Tablets: Samsung & Lenovo from £125

Toys: up to 25% off Lego and Tonies

TVs: from £129.99

Vacuums: up to 40% off Eufy & Roborock

Wearables: Garmin & Huawei from £36.99

Sign up for breaking news, reviews, opinion, top tech deals, and more.

A 38-year industry veteran and award-winning journalist, Lance has covered technology since PCs were the size of suitcases and “on line” meant “waiting.” He’s a former Lifewire Editor-in-Chief, Mashable Editor-in-Chief, and, before that, Editor in Chief of PCMag.com and Senior Vice President of Content for Ziff Davis, Inc. He also wrote a popular, weekly tech column for Medium called The Upgrade.

Lance Ulanoff makes frequent appearances on national, international, and local news programs including Live with Kelly and Mark, the Today Show, Good Morning America, CNBC, CNN, and the BBC.