Indonesia targets 1.18 bln domestic tourist trips in 2026

Jakarta (ANTARA) - The Ministry of Tourism is targeting 1.18 billion domestic tourist trips in 2026 through various promotional programs, including the "Liburan Cara Baru #DiIndonesiaAja" campaign.

The campaign, which encourages people to travel domestically, has been intensified ahead of major holiday periods, including the previous Eid al-Fitr holidays, the ongoing school break, and the year end holidays.

Tourism Ministry spokesperson Nia Niscaya said at a press briefing in Jakarta on Thursday that the target is part of government's efforts to maintain domestic tourism growth while expanding its economic impact across regions.

From January to April 2026, domestic tourist trips reached 417.06 million, up 1.48 percent compared to the same period last year.

"Overall, we have distributed the 1.18 billion target across these peak periods, namely the Eid al-Fitr holidays, the school break, and the year-end holidays," she noted.

To measure the effectiveness of the #DiIndonesiaAja campaign, the Tourism Ministry has set several indicators, ranging from potential tourist movement to the value of economic transactions generated during the campaign period.

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Additionally, the ministry will assess media reach and public exposure to gauge how effectively the campaign's message is delivered.

On the same occasion, Tourism Ministry Spokesperson Imam Priyono said the campaign's success is also measured by the quality of the tourist experience.

In this regard, the Ministry has visited 139 destinations to ensure that Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) standards are properly implemented.

"As part of the success indicators, we want everyone who travels to return home with happy and memorable experiences," he said.

Furthermore, the Ministry has prepared various mitigation measures, including CHSE modules and disaster management guidelines that destination managers can use to ensure tourists' safety and security.

Through the "Liburan Cara Baru #DiIndonesiaAja" campaign, the ministry expectes to increase domestic tourist mobility while strengthening the economic impact on tourism, micro, small, and medium enterprises (MSMEs), the food sector, retail, and the creative economy across regions.

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Translator: Farika Nur, Raka Adji

Editor: Bayu Prasetyo

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