Latin America Is the World Cup’s Hottest Betting Market

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Key Facts

—The leader. In Peru, 85% of fans following the tournament plan to bet online — the highest share of any market in a global payments study.

—The pack. Mexico follows at 68% and Brazil at 66%, both above the 60% global average and ahead of mature markets like Italy and Britain.

—The newcomers. Nearly one in five fans worldwide intends to place a first-ever online bet, a recruitment wave operators have spent heavily to capture.

—The rail. In Brazil, the central bank’s Pix instant-payment system is the go-to choice for 48% of bettors; in Peru, digital wallets lead at 36%.

—The differentiator. Brand trust ranks first for 38% of bettors and payout speed second for 33%, with 88% saying a bad payment experience would make them switch.

—The shadow. A large unregulated market still operates alongside the legal one, raising integrity and money-laundering concerns that intensify around big tournaments.

World Cup betting is surging worldwide, but a new payments study finds the strongest appetite is in Latin America, where Peru, Mexico and Brazil top the global table and local payment rails will decide which operators actually capture the wave.

Why Latin America leads the World Cup betting table

A study by the payments group Paysafe, surveying fans across the Americas and Europe, found that six in ten people following the tournament plan to wager online. The regional breakdown puts Latin America out in front of every other part of the world.

Peru tops the list, with eighty-five percent of interested fans saying they intend to bet, ahead of Mexico on sixty-eight and Brazil on sixty-six. Each sits comfortably above the global average and above seasoned European markets such as Italy and the United Kingdom.

The pattern reflects timing as much as enthusiasm. Brazil and Peru only recently built formal rules for online wagering, so this is the first global tournament in which millions of fans there can bet legally through licensed apps rather than informal channels.

The payment rail is the real battleground

For the companies chasing this money, the study’s sharper finding is that the contest will be won at the cashier rather than on the odds. Brand trust was the top factor for thirty-eight percent of bettors, and the speed of getting winnings paid out came second at thirty-three.

Local payment methods are decisive. In Brazil, the central bank’s instant-transfer system Pix is the preferred way to fund and cash out bets for nearly half of users, while in Peru digital wallets lead, underlining that an operator without the right local rail simply will not convert these fans.

The stakes for retention are high because almost nine in ten bettors said a single bad payment experience would push them to a rival. Over a tournament that runs five weeks, that turns reliable withdrawals into the difference between a one-off sign-up and a lasting customer.

A regulated boom with an unregulated shadow

The legal surge is only half the picture. Industry analysts warn that a large unregulated market continues to operate alongside the licensed one, and that illegal wagering tends to spike around marquee tournaments when attention and volumes peak.

That shadow matters to more than regulators. Unlicensed platforms offer bettors no consumer protection, complicate cross-border money-laundering checks, and are repeatedly linked to the pirated streams that lure fans in the first place, all of which weigh on the credibility of a young legal industry across the region.

For an outside investor, the appeal is the sheer expansion of the addressable market. A single tournament can deliver more new sign-ups than a normal year, and the first-time bettors recruited now are the customers operators expect to monetise across seasons of club football long after the final is played.

The counterweight is regulatory and reputational risk. Governments in the region are still writing the rules as the money pours in, and the same tournament that mints new customers also exposes every weakness in consumer protection, advertising limits and the policing of the illegal market that runs alongside the legal one.

Which country leads the World Cup betting surge?

Peru leads, with eighty-five percent of fans following the tournament planning to bet online, according to the Paysafe study. Mexico follows at sixty-eight percent and Brazil at sixty-six, all ahead of the sixty-percent global average.

Why do payment methods matter so much for World Cup betting?

Bettors rank payout speed just behind brand trust, and nearly nine in ten would switch operators after a bad payment experience. Local rails such as Brazil’s Pix and Peruvian digital wallets are what let operators actually convert and keep these users.

Is illegal betting a concern during the tournament?

Yes. Analysts note that a large unregulated market operates beside the legal one and tends to swell around big tournaments, offering no consumer safeguards and complicating efforts to police money laundering and match integrity.

Connected Coverage

See how Brazil sealed its betting-license files under a secrecy order, how the region’s broadcast rights have been carved up, and the financial stakes in our look at South America’s six teams and the money on the line.

Survey figures from Paysafe research.

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