I haven't seen Samsung discounts this good since Black Friday

Every Prime Day, Amazon tends to really steal the headlines. I mean, it's not hard to see why considering the retailer started the ball rolling with big summer sales and continues to do so. That doesn't mean Amazon is the only game in town, however.

For example, if you have a penchant for Samsung products (as we do at TechRadar), then you're in for a treat over at the official Samsung Store. Right now, it's hosting a Prime Day-adjacent 4th of July event with record-low prices on the latest models. I haven't seen a sale this good at Samsung since Black Friday, in fact.

- Check out today's big summer sale at Samsung in full

If you're interested, I've picked out today's best deals at Samsung just down below. Highlights include the latest Galaxy S26 series, the Galaxy Watch 8, and the brand new Galaxy Buds 4 Pro, which are only a few months old as of writing.

While I'm here, it's worth mentioning that Samsung's deals on TVs are particularly good today. Not only are some of the latest 2026 models available with their first-ever real price cuts, but a few slightly older outgoing models are getting clearance deals. If you're looking for a bargain, I'd absolutely recommend checking those out.

Huge Samsung sale — quick links

Appliances: 4th of July sales on ranges, refrigerators, washers

Phones: record-low price on the Galaxy S26 series

Tablets: $400 off Galaxy Tab S11 Ultra

TVs: up to $1,700 off OLED and Neo QLED TVs

Phones, tablets, and earbuds

2026 Samsung TVs on sale

Older Samsung TVs on sale

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Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.