Here are all of the Apple price hikes

iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis.

iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis.

by Andrew Liszewski

Jun 25, 2026, 4:31 PM UTC

Photo by Amelia Holowaty Krales / The Verge

Andrew Liszewski

is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.

Following an interview with The Wall Street Journal earlier this month where Tim Cook hinted at upcoming price changes, Apple officially raised the prices on many of its hardware offerings today. They include iPads, Macs, smart speakers, and even the affordable MacBook Neo. While Cook said the company has tried to “shield” customers from price increases as the cost of memory and storage has recently surged thanks to AI companies stockpiling RAM and SSDs for data centers, Apple has finally joined companies like Nintendo, Sony, and Microsoft with price hikes.

Here’s a breakdown of what Apple hardware has been affected today and the range of price increases based on entry-level and maximum configurations.

iPad ($100 increase)

128GB with Wi-Fi: $349 to $449

512GB with Wi-Fi and cellular: $799 to $899

iPad mini ($100 increase)

128GB with Wi-Fi: $499 to $599

512GB with Wi-Fi and cellular: $949 to $1,049

11-inch iPad Air ($150 to $250 increase)

128GB with Wi-Fi: $599 to $749

1TB with Wi-Fi and cellular: $1,249 to $1,499

13-inch iPad Air ($150 to $250 increase)

128GB with Wi-Fi: $799 to $949

1TB with Wi-Fi and cellular: $1,449 to $1,699

11-inch iPad Pro ($200 to $300 increase)

256GB with Wi-Fi: $999 to $1,199

2TB with Wi-Fi and cellular (Standard glass): $2,199 to $2,499

13-inch iPad Pro ($200 to $300 increase)

256GB with Wi-Fi: $1,299 to $1,499

2TB with Wi-Fi and cellular: $2,499 to $2,799

HomePod ($50 increase)

$299 to $349

HomePod mini ($30 increase)

$99 to $129

MacBook Neo ($100 increase)

256GB: $599 to $699

512GB : $699 to $799

Apple TV 4K ($70 to $100 increase)

64GB with Wi-Fi: $129 to $199

128GB with Wi-Fi and ethernet: $149 to $249

Apple Vision Pro ($200 to $300 increase)

256GB: $3,499 to $3,699

1TB: $3,899 to $4,199

13-inch MacBook Air ($200 to $800 increase)

16GB, 512GB: $1,099 to $1,299

32GB, 4TB: $2,699 to $3,499

15-inch MacBook Air ($200 to $800 increase)

16GB, 512GB: $1,299 to $1,499

32GB, 4TB: $2,899 to $3,699

14-inch MacBook Pro ($300 to $2,800 increase)

M5, 16GB, 1TB: $1,699 to $1,999

M5 Max, 128GB, 8TB: $6,899 to $9,699

16-inch MacBook Pro ($300 to $2,800 increase)

M5 Pro, 24GB, 1TB: $2,699 to $2,999

M5 Max, 128GB, 8TB: $7,199 to $9,999

iMac ($200 increase)

M4, 16GB, 256GB: $1,299 to $1,499

M4, 32GB, 2TB: $2,899 to $3,099

Mac Mini ($200 to $1,700 increase)

M4, 16GB, 256GB: $599 to $799

M4 Pro, 48GB, 8TB: $4,499 to $6,199

Mac Studio ($500 to $4,200 increase)

M4 Max, 36GB, 512GB: $1,999 to $2,499

M3 Ultra, 96GB, 16TB: $10,099 to $14,299

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Andrew Liszewski

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