The iPad Air is my favorite Apple tablet, but it just got more expensive

Well, we saw this coming: Apple just announced major price hikes across its product portfolio, meaning popular devices like the MacBook and iPad are getting more expensive.

• Browse the full Amazon Prime Day sale

In fact, they’ve already gotten more expensive — the Apple store went offline this morning and reappeared an hour later with the new product prices. These increases are a response to “an extraordinary surge in demand for memory and storage,” Apple confirmed to TechRadar, adding that “we have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices.” Sigh.

As TechRadar’s Phones and Tablets Editor, I’m particularly irked by the fact that the iPad Air now starts at $749 / £749 — that’s a $150 / £100 increase over its former $599 / £599 starting price, which taints its appeal as an affordable all-rounder.

The iPad Air has long been my go-to tablet recommendation for most people, but at this new price, I’m more inclined to recommend the iPad 11-inch (2025), which continues to start at a comparatively cheap $349 / £329.

The good news among all this doom and gloom is that Amazon’s annual Prime Day sale is happening right now, and several excellent Prime Day iPad deals are live in both the US and the UK. The iPad Air is among these discounted Apple tablets, so if you’ve been considering buying one, I’d recommend doing so ASAP — it may never be this affordable again.

For more details on Apple's iPad price increases, head to the bottom of the page.

Today's best iPad deals in the US

iPad 11-inch (2025): was $349 now $299

iPad mini 8.3-inch (2024): was $499 now $399

iPad Air 11-inch (2026): was $599 now $519.99

iPad Air 13-inch (2026) (256GB): was $899 now $789

iPad Pro 11-inch (2025): now $999 now $899

iPad Pro 13-inch (2025): was $1,299 now $1,199

Today's best iPad deals in the UK

iPad 11-inch (2025): was £329 now £310

iPad mini 8.3-inch (2024): was £499 now £475

iPad Air 11-inch (2026): was £599 now £578.99

iPad Air 13-inch (2026): was £799 now £768.99

iPad Pro 11-inch (2025): was £999 now £944

iPad Pro 13-inch (2025): was £1,299 now £1,242.25

Full iPad price changes

Here's a rundown of Apple's iPad price changes in full:

Swipe to scroll horizontally

iPad price changes — USDevice

Old price

New price

Increase

iPad

$349

$449

$100 (29%)

iPad Air 11

$599

$749

$150 (25%)

iPad Air 13

$749

$949

$200 (27%)

iPad Pro 11

$999

$1,199

$200 (20%)

iPad Pro 13

$1,299

$1,499

$200 (15%)

iPad mini

$499

$599

$100 (20%)

Swipe to scroll horizontally

iPad price changes — UKDevice

Old price

New price

Increase

iPad

£329

£429

£100 (30%)

iPad Air 11

£599

£749

£150 (25%)

iPad Air 13

£799

£949

£150 (19%)

iPad Pro 11

£999

£1,199

£200 (20%)

iPad Pro 13

£1,299

£1,499

£200 (15%)

iPad mini

£499

£599

£100 (20%)

More Prime Day deals in the US

Amazon Devices: Fire Sticks & Echo from $18

Amazon Haul: viral gadgets, tech & appliances from $1.99

Apple: MacBooks, AirPods & AirTags from $29

Beauty: 50% off toothbrushes & hair tools

Cheap TVs: smart TVs from $69.99

Garden: tools, mowers, planters from $24.99

Headphones: 50% off Beats, Bose & Samsung

Laptops: Apple, HP & Dell from $199

Mattresses: Sealy, Serta & more from $186

Patio: outdoor furniture, rugs & decor from $19.99

Sports: 50% off fitness gear, treadmills & clothing

Vacuums: Dyson, Shark & Bissell from $34

More Prime Day deals in the UK

Amazon Prime: get a 30-day free trial

Amazon Devices: Fire, Ring & Blink from £13.99

Amazon Haul: up to 30% off

Apple: up to 33% off AirPods & Apple Watch

Appliances: up to 45% off Ninja & Tefal

Beauty: up to 60% off Philips & Oral-B

Essentials: household goods from £5

Fans: from £20

Fashion: up to 50% off

Gaming: £90 off PlayStation 5

Headphones: up to 50% off Beats & Sony

Laptops: from £149

Tablets: Samsung & Lenovo from £79.99

Toys: up to 25% off Lego and Tonies

TVs: from £129.99

Vacuums: up to 40% off Shark & Roborock

Wearables: up to 30% off Garmin & Oura

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Axel is TechRadar's Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.

Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he earned an NCTJ qualification as part of the company’s inaugural digital training scheme.