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Why Media Agencies Are Still Terrified of Programmatic Advertising (And Why They Shouldn't Be)

Hacker Noon

ScienceHacker Noon·Jun 26, 2026·1 min read

Why Media Agencies Are Still Terrified of Programmatic Advertising (And Why They Shouldn't Be)

Modern agencies tend to fluctuate between two extremes when it comes to programmatic. Some imagine cosmic budgets and hard coding straight out of the Matrix. Others see it as a magic pill that will save them from their over-reliance on…

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