Jollibee sees long runway for growth in provinces

MANILA, Philippines – Homegrown fast-food giant Jollibee Foods Corp. (JFC) is ramping up its expansion across the Philippines, seeing significant room for growth in provincial areas where its presence remains relatively limited despite its nationwide footprint. At its annual stockholders’ meeting, JFC said market penetration in many provincial municipalities stood at only about 15 percent, highlighting […]... Keep on reading: Jollibee sees long runway for growth in provinces