Kalshi Finagled a World Cup Sponsorship Deal at a Deep Discount

When the World Cup knockout round began Sunday, Kalshi joined the likes of Coca-Cola, Visa and Adidas with sideline advertising in the stadiums — an unusual addition, given that the event is halfway over, and also that FIFA already signed up an “official prediction markets partner” in ADI Predictstreet, a startup with ties to the Abu Dhabi royal family.