Godox's $29 camera also works as a light meter — as a film photographer, I'm buying

Though mostly known for photo lighting equipment, Godox has announced a small 'transparent viewfinder camera' that weighs just 65g.

It features a transparent(ish) window for composition that also doubles as a settings display — and it can also function as a light meter.

We don't yet have information on key internal specs like sensor size and resolution (but you can expect them to be low).

Very cheap cameras are back in vogue these days, so I wasn't necessarily surprised to see another one released — but I was surprised to see it coming from Godox.

The Godox C100 is a 'transparent viewfinder camera', announced by the Chinese firm who heretofore have been better known for producing the kind of high-end lighting equipment you'd find in the studios of professional photographers, as well as more affordable flashguns. However, with an announced price of just ¥199 (equivalent to about $29 / £22 / AU$42), the C100 is considerably more affordable than anything else on the Godox books.

As you can see, the C100 is built around quite an unusual form factor. A palm-sized rectangle, it doesn't feature a display exactly, but instead a transparent window that you use to compose your images. This window is also able to display key information like exposure settings and battery life.

Now, I said 'unusual' form factor, not 'unique'. This is because, as a few people have already observed, the Godox C100 looks a lot like a camera that debuted at CP+ in 2025, the Escura InstantSnap. The Godox version looks a bit more advanced, offering a few interesting features that the Escura version doesn't. But we can make a few inferences — the Escura camera produces images at a resolution of 1.3MP, and I'd be surprised if the Godox offered a great deal more than that.

The Godox C100 features a USB-C connection for charging and file transfer, and it accepts 128GB micro SD cards for storage. It also records video and can do so continuously for up to 1.5 hours, and offers shooting in a number of different aspect ratios: 16:9, 4:3, 3:2 and 1:1. There are a couple of physical buttons for shooting and changing settings, and it weighs just 65g.

A handheld light meter

At first glance, the Godox C100 looks like another cheap novelty camera in a market beginning to be saturated with them. However, there was one feature announced that really caught my attention, since I'm an avid film photographer — the C100 can also act as a light meter.

Like any good handheld light meter, Godox C100 can read the levels of brightness in a scene's central area, and provide the optimal exposure settings with which to capture a balanced image. Once hugely invaluable tools, light meters have been rendered mostly entirely redundant in the digital age. However, anyone who habitually buys a lot of old film SLRs will tell you that the metering system is always one of the first things to go. I have several beautiful Pentax SLRs in the drawer beside me that still shoot and wind on beautifully, but can't meter a scene because the electronics are shot.

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So, the idea of an elegant little pocketable device, costing just $29, that I can carry everywhere with me and use to quickly meter a scene, and maybe even use to take a couple of comparison shots for reviewing alongside my developed and scanned frames — that interests me.

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Granted, the metering functionality is only going to be of interest to a small percentage of users. But still, I wouldn't be surprised if the Godox C100 is a huge hit, if and when it eventually arrives at international retailers (it's currently only announced in China). Tiny cameras have been big hits of late, most notably the keyring-sized Kodak Charmera, and screen-free cameras that offer a purer, more immersive shooting experience have also seen success, the poster child for the movement being the Camp Snap.

People like cute cameras. People like cheap cameras. And the Godox C100 is both! I'm sure once we get hold of it for a review we'll discover that the image quality is no great shakes — but did that stop the Kodak Charmera? No, it did not.

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Writer, photographer and editor Jon Stapley is an expert in all things cameras and digital art.