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Failed World Cup bet sinks South Korean media giant’s Disney dream

Japan Times

BusinessJapan Times·Jul 1, 2026·1 min read

Failed World Cup bet sinks South Korean media giant’s Disney dream

From soju-fueled film festival parties to court-led restructuring, a South Korean content powerhouse’s mistimed global expansion and ill-judged bets on World Cup soccer and Olympic rights ended up derailing its dream of becoming the country's Disney.

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