Meet the etiquette coach who believes good manners are the key to professional success

By Euronews

Published on

02/07/2026 - 15:00 GMT+2

Good manners are about far more than following rules, they can shape first impressions, build trust and open professional opportunities.

In this episode of Azerbaijan Diary, etiquette expert Jamila Musayeva explains why cultural awareness and business etiquette have become essential skills in an increasingly connected world. From business lunches to international meetings, she shares practical advice on navigating different customs with confidence and respect.

She believes etiquette is ultimately about making others feel comfortable, arguing that professionalism, preparation and empathy remain qualities that technology cannot replace.