AI startup picks PH as regional hub

MANILA, Phillippines – A California-based artificial intelligence (AI) startup has chosen the Philippines as the base for its regional expansion, as it seeks to ride the growing wave of enterprise AI adoption by expanding into 50 markets worldwide.

NMBLR.ai is a Filipino-founded enterprise AI orchestration company that develops software for businesses looking to deploy the technology across their operations. Profitable since 2024, it has been growing by more than 50 percent annually.

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Its first regional innovation hub, dubbed “Programmable”, is located in Makati. It marks the company’s broader international expansion anchored on a newly signed marketing partnership with Alchemi Ventures.

Through the agreement, NMBLR aims to extend the reach of its enterprise AI platform to 50 countries where the investment firm operates.

“AI is the most disruptive force of our generation, and most enterprises are still treating it as an experiment,” says Winston Damarillo, founder and CEO of NMBLR.ai.

“We built NMBLR on a different conviction: that AI should run the business, deliver results leaders can measure, and do it on terms the enterprise controls.”NMBLR is built on a three-pronged offering meant to complement existing enterprise systems.Its platform includes: Foundation, which provides the underlying AI infrastructure; Prism, which analyzes enterprise data through natural-language queries; and Forge, which slashes AI deployment time to days from months.In the Philippines, the company says it works with banks, financial institutions, retailers and property developers to automate business processes and improve operational efficiency.

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Among its recent projects is Bahaideals.com, an AI-powered property platform that brings together major Philippine developers to market local properties to overseas buyers.

In the United States, grocery retailer Seafood City uses NMBLR’s platform in its operations, while global development firm Chemonics adopted an AI-driven network developed by the company to connect employees across its worldwide operations.

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NMBLR says the Makati innovation hub will also serve as the permanent venue for its executive AI training program, which has been completed by hundreds of business leaders.

This expansion comes as enterprises continue to increase spending on AI despite uneven returns.

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Citing data from the Massachusetts Institute of Technology, NMBLR says 95 percent of generative AI pilot projects have yet to produce measurable profit-and-loss impact, even as International Data Corp. projects global AI spending to reach $301 billion in 2026.

Shrugging off those risks, NMBLR plans to expand across Southeast Asia and North America with the funding it has raised from its strategic partners. INQ