Record-low prices on Canon, Sony, and Nikon cameras headline this year's huge 4th of July sales

The annual 4th of July sales are more commonly associated with grills and appliances, but between you and me, it's also a great time to pick up tech. Right now, for example, Adorama and B&H Photo are featuring some of the lowest prices I've seen all year on cameras from well-known brands like Sony, Canon, and Nikon.

I've been scanning through the sale today to find the best price cuts, and in short, I've found some great options. Camera prices have really been hit in the past year, but I'm pleased to note that there are actually record-low prices available on some of our most highly rated bodies.

For example, right now you can get the excellent value Canon EOS R8 for $1,299 (was $1,649), the Nikon Z5 II for $1,596 (was $1,849), and the Sony Alpha A7R V for $3,298 (was $3,798). Some of these are discounts we've seen before, but in the case of some (like the R8), they're brand-new record lows. Just below you can see a full list of deals, including 15 models for all budgets.

According to Adorama's 4th of July sale page, customers who spend over $3,000 will also get $250 back in reward points, so it's definitely one of the better sales at the retailer this year. Note, however, it looks like the sales wrap up on Sunday, so you'll have to be quick if you're interested.

4th of July camera deals - Canon

4th of July camera deals - Nikon

4th of July camera deals - Sony

4th of July camera deals - OM System

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Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.