Two things Samsung might be considering: price hikes and a U.S. listing

Two things Samsung might be considering: price hikes and a U.S. listing

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Media reports Samsung is set to hike prices of its best-selling chips by 20%

July 6, 2026, 5:49 a.m. ET

Samsung Electronics is reportedly proposing to raise the average selling price of its dynamic random access memory chips by 20%, another sign of the bottlenecks that are gripping the industry.

The report, from Zdnet Korea, comes ahead of Samsung’s preliminary second-quarter results that are due on Tuesday.

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About the Author

Jules Rimmer is a markets reporter in London.Rimmer spent more than 30 years as a trader and stockbroker, starting at Salomon Brothers in the “Liar's Poker” era, taking in ING Barings, Jefferies and ending it in emerging markets at Investec. He hung up his headset and pivoted to journalism in 2021.