A new e-hailing platform, PairRide, has announced its entry into the Nigerian market, launching with a 7% commission on driver fares, well below the 20% or more charged by established operators in the sector.
The company says the commission covers app maintenance and operational costs rather than profit, and that it intends to build its business through adjacent services including vehicle financing and insurance. PairRide says these services also support the driver-welfare programmes it has outlined, which include healthcare and vehicle-assistance planning.
For commuters, the platform uses what it calls a Fair Fare Engine to track trips and calculate fares, which the company says is intended to make pricing transparent and predictable. Riders benefit from up to 50% regular discounted fares built into the platform’s pricing structure.
To ensure consistent ride quality, PairRide enforces premium comfortability standards requiring every vehicle to be clean, well-maintained, and equipped with functioning air-conditioning. If a driver fails to meet these standards and the issue is reported, riders are guaranteed up to 100% cashback—a protection rarely seen in the ride-hailing sector.
PairRide also offers 24/7 real human customer support so that riders can reach a person directly during disputes or emergencies rather than relying solely on automated systems. The company has indicated that rider feedback directly shapes platform development, ensuring that features and improvements are built around actual customer needs.
The company, founded by Winning Oyekanmi, frames the model as an attempt to reduce the financial pressures on drivers that it argues can affect service and road safety. In a sector marked by fare disputes and service inconsistency, PairRide positions its approach as a structural alternative: a platform where both drivers and riders benefit from aligned incentives, transparent pricing, quality enforcement, and responsive support.
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View original source — Daily Trust ↗

