Sky TV renews NRL rights for NZ

Sky TV has renewed broadcast rights for the NRL in New Zealand in a seven-year deal for an undisclosed sum, subject to shareholder approval.

The new deal would run from the start of 2028 to the end of 2034.

The agreement with the Australian Rugby League Commission would see Sky retain NRL and NRLW competitions, including all Warriors matches, as well as the State of Origin series.

Sky said it would strengthen its free-to-air offering across its Three and ThreeNow platforms.

While Sky did not reveal the value of the deal, citing commercial sensitivity, it said the gross value of the rights over the seven-year period exceeded 50 percent of Sky's average market capitalisation of $443.8 million, meaning the deal was worth at least $221.9 million.

According to NZX listing rules, it meant shareholder approval was required.

"The passion New Zealanders have for rugby league continues to grow, driven by a world-class competition and the incredible support behind the Warriors," Sky chief executive Sophie Moloney said in a statement.

The deal comes amid growing popularity for rugby league in New Zealand, with ongoing speculation over a second NRL team to be based in this country.

"For more than three decades, Sky and the NRL have enjoyed a strong partnership, bringing rugby league to fans across Aotearoa New Zealand," Moloney said.

"In recent years, we've built on that foundation by working together to grow the game, inspire the next generation of players and fans, and help rugby league continue to thrive."

NRL chief executive Andrew Abdo echoed that sentiment, saying rugby league was "thriving in New Zealand".

"This partnership ensures fans can continue to enjoy premium coverage while helping us reach new audiences and grow the game even further," Abdo said.

It also marked a big win for Sky, which recently lost HBO content from its Neon streaming platform as Warner Bros. opted to launch its standalone HBO Max in New Zealand.

Sky said it would provide details about a special shareholder meeting "in due course".