Cebu Pacific wins Malaysia trademark case over unauthorized ticket sales

MANILA, Philippines – Cebu Pacific emerged victorious in a trademark dispute in Malaysia, after the High Court of Malaya in Kuala Lumpur ruled against travel booking platform MOVE for selling the airline’s tickets without permission.

The budget carrier announced the decision in a statement issued Tuesday, confirming that the court found MOVE guilty of passing off, using the Cebu Pacific and Cebgo brand names without authorization.

The case had been filed by the airline back in June 2024.

As part of the ruling, the court issued an order barring MOVE from continuing to use the Cebu Pacific and Cebgo trademarks in any capacity.

The platform was also explicitly prohibited from offering, distributing, or selling Cebu Pacific flights going forward unless it secures proper authorization from the airline.

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On top of the trademark restrictions, the court directed MOVE to pay Cebu Pacific RM120,000 — roughly P1.8 million — in damages.

Cebu Pacific, for its part, clarified that the ruling isn’t meant to shut out its legitimate partners. The airline said it continues to welcome travel platforms that sell its tickets, so long as they do so with the proper authorization and approval from Cebu Pacific itself.

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