Bloomberry launches FUNaloMAX, a digital gaming Platform Built for Filipino Players

Bloomberry Resorts Corp. officially launched on July 3 FUNaloMAX, a fresh, vibrant digital destination built specifically for the local market to blend familiar gaming culture with 5-star digital entertainment. Expanding Bloomberry’s premier digital portfolio, the in-house platform was engineered natively for the younger, mobile-first generation of Filipino players, delivering a high-energy, fast, and secure gaming environment that fits seamlessly into the modern lifestyle — accessible anytime and anywhere.

“Two brands, two experiences, one company — Solaire — positioned across the full market,” said Gregory Francis Hawkins, Bloomberry Resorts Corporation’s President and Chief Operating Officer. “To do this, Bloomberry has made a deliberate investment in building and controlling its own technology — developed in-house, by our own people. We are no longer dependent on third-party platforms to execute our vision.”

FUNaloMAX is designed to bridge familiar Filipino gaming traditions with the production values of world-class digital entertainment. Rather than adopting a generic global template, the platform was built from the ground up around local preferences — vibrant, color-rich, social, and interactive, for a player base that wants to be played with, not just played at.

At the center of the experience is a 24/7 live studio broadcasting in real time, built around transparent glass gaming tables and floor-to-ceiling LED backdrops that bring the energy of a physical casino floor to the screen. The visual openness is by design: every shuffle, spin, and dealer action is visible to the player, addressing a longstanding trust concern in online gaming. The studio’s distinctive modern aesthetic is meant to bring the authentic energy of premier physical entertainment directly to the player’s screen, ensuring absolute openness and a premium feel for every session.

The platform launches with a diverse lineup of titles: live studio formats such as Live Perya and Live Bingo, alongside premium slots and table games including Super Ace, Fortune Gems 3, Koi Gate, Super Ace Deluxe, Eagle Riches, and Live Baccarat. The lineup combines classic arcade mechanics with modern digital features, with the live formats bringing regional, celebratory energy online alongside the high-velocity slot and table titles.

FUNaloMAX is positioned as the mainstream premium counterpart to Bloomberry’s existing Solaire Online, which continues to serve premium players seeking a quiet extension of Solaire Resort’s VIP, on-floor experience. Together, the two platforms are meant to give every type of Filipino player — from casual, social gamers to high-end VIPs — a dedicated home, built around the dynamic energy and shared moments that define the mainstream premium market.

Bloomberry says FUNaloMAX operates within a strictly PAGCOR-licensed framework, with identity verification (KYC) and data-protection measures built into the platform from launch. Backed by one of the most recognized names in Southeast Asian hospitality, the company says the platform reflects its unyielding commitment to accountable gaming, assuring players of a legal, protected, and entirely fair entertainment space where rewards happen in real time.

Funalo ka rito sa funalomax.com, where players are invited to experience this new era of entertainment.