Home / BusinessThe New York TimesBusinessThe New York Times·Jul 9, 2026·1 min readThe World Cup’s Biggest Match Is Nike Vs. AdidasSecond place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet big on the tournament.View original source — The New York Times ↗ShareCopy linkShare on XShare on FacebookRelated storiesCNABusinessJul 9, 2026 · 1 minSAP averts EU antitrust fine as regulators accept offer to address competition concernsCNACNBCBusinessJul 9, 2026 · 1 minPepsiCo earnings miss estimates as North American consumers tighten their budgetsCNBCCNABusinessJul 9, 2026 · 1 minSpaceX and AI startup wealth fuels demand for private jetsCNACNBCBusinessJul 9, 2026 · 1 minTrump says Iran called to make a deal after U.S. strikes; adds it's unclear if war is back onCNBC
CNABusinessJul 9, 2026 · 1 minSAP averts EU antitrust fine as regulators accept offer to address competition concernsCNA
CNBCBusinessJul 9, 2026 · 1 minPepsiCo earnings miss estimates as North American consumers tighten their budgetsCNBC
CNBCBusinessJul 9, 2026 · 1 minTrump says Iran called to make a deal after U.S. strikes; adds it's unclear if war is back onCNBC