Rufa Mae Quinto, Boy Logro, Boram Um headline Easy Brand Fair 2026

Celebrity personalities, coffee champions, and aspiring entrepreneurs came together as Easy Brand Fair 2026 turned the spotlight on Filipino creativity and the growing food and beverage industry.

Held under the theme “Together We Rise: Modern Bayanihan,” the event gathered comedienne-actress Rufa Mae Quinto, celebrity chef Boy Logro, 2023 World Barista Champion Boram Um, Easy Brand Founder and President Mark Wang, Chairman and CEO Peter Limquiaco, and members of the Easy Brand community for a day of learning, innovation, and collaboration.

Visitors enjoyed live cooking and coffee demonstrations, product showcases, ingredient sampling, and exciting competitions, including the Sparkle & Shine Cake Creation Contest, The Blendsmith Challenge, and Culinary Masters.

One of the highlights was the launch of Easy Brand’s Signature Ube Sauce, featuring its new Pinoy Chewy Ube innovation, alongside the introduction of the Ka Easy Franchise Program, designed to help aspiring entrepreneurs start and grow their own food businesses.

Beyond the exhibits and competitions, the fair celebrated the spirit of modern bayanihan by bringing together chefs, baristas, creators, and business owners to exchange ideas, build connections, and inspire the next generation of Filipino entrepreneurs.

More than just a trade fair, Easy Brand Fair 2026 showcased how collaboration, creativity, and community continue to shape the future of the country’s food and beverage industry.

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This article is brought to you by Easy Brand.