‘Spider-Man: Brand New Day’ Swings Onto Tracking With $180M+, Will Be Biggest Opening YTD

EXCLUSIVE: Disregard any funk that’s going on at the box office, for Sony/Marvel Studios’ Spider-Man: Brand New Day is arriving to save the day on July 31 with three-week tracking projections indicating a $180M-$190M start.

If those numbers stick, Brand New Day will rep the second biggest opening of the franchise behind 2021’s Spider-Man: No Way Home ($260.1M, second biggest domestic opening ever behind Disney/Marvel Studio’s Avengers: Endgame‘s $357.1M all-time record debut), but also the biggest opening stateside of 2026 to date behind Disney/Pixar’s Toy Story 5 ($159.6M).

Currently, Spider-Man: Brand New Day is behind No Way Home in advance ticket sales and that’s not a bad thing. Brand New Day, as we first told you, posted the best first day presales ever since No Way Home five years ago.

Remember, Brand New Day won’t have Imax as those auditoriums are committed to Universal’s Christopher Nolan epic The Odyssey in a three-week booking. However, the Destin Daniel Cretton directed Spider-Man will have all the superpowers of PLFs.

First choice overall is currently behind Spider-Man: No Way Home, and ahead of such Marvel pic as Deadpool & Wolverine ($211.4M), Doctor Strange in the Multiverse of Madness ($187.4M opening), The Fantastic Four: First Steps ($117.6M) and even Sony/Marvel Studio’s Spider-Man: Far From Home ($92.6M 3-day). The under 25 guy demo is huge for Brand New Day, well ahead of all those movies including No Way Home.