SM Seaside Cebu Arena redefines Visayan entertainment

MANILA, Philippines – SM Prime Holdings, Inc. (SM Prime) has opened the SM Seaside Cebu Arena to trade, industry and corporate partners on July 9, marking the next phase of development for its South Road Properties (SRP) estate.

“This arena is part of our long-term vision for Cebu. By creating a premier platform for live entertainment and major events within SRP, we give local and foreign tourists another reason to visit and stay longer,” said Jeffrey C. Lim, SM Prime president.

He added, “More importantly, this investment will generate economic opportunities for local entrepreneurs and nearby communities.”

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The SM Seaside Cebu Arena is directly connected to SM Seaside City Cebu, the upcoming SMX Convention Center Seaside Cebu, Park Inn by Radisson, and Radisson Hotel, forming an integrated lifestyle, tourism, and business district in the Queen City of the South.

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The trade launch drew 400 guests from the events, entertainment, tourism, hospitality, and corporate sectors, offering an early look at the venue through an hour-long flythrough that highlighted its scale, design, and event capabilities.

Reflecting SM Prime’s vision for a world-class events destination, the P7-billion arena was designed by award-winning global architecture firm Arquitectonica. Spanning more than seven hectares, the arena accommodates up to 25,000 guests and features a wave-shaped glass façade inspired by the SM Mall of Asia Arena.

Elevated Experiences for Premium Guests

At the heart of the SM Seaside Cebu Arena is Cebu’s largest and most advanced center-hung display, delivering crystal-clear visuals, immersive sound, and real-time data integration for sports, concerts, EDM, family entertainment, corporate shows, circus productions, and motorsports.

The largest facility of its kind in the Visayas, the SM Seaside Cebu Arena also offers a premium live entertainment experience through its Premier Suites.

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The venue has 30 luxury Premier Suites located just above the VIP sections. Each suite accommodates 13 to 31 guests and features upscale seating, private restrooms, and unobstructed views of the event floor. Suite holders and their guests also have access to dedicated VIP lounges, a café and an exclusive entrance.

A New Era of Live Entertainment

SM Seaside Cebu Arena will open its major events calendar with the BINI Signals World Tour on July 11. Other upcoming shows include IV of Spades, TJ Monterde and KZ Tandingan, Hillsong Worship and LANY.

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“Cebu has long been one of the country’s most dynamic markets. With this arena, we can bring more Filipino and international acts to the Visayas and strengthen the region’s place in the live entertainment circuit,” added Lim. /pai INQ

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