Why is a Kodak point-and-shoot with worse picture quality than your phone the best-selling camera year after year? The…

Kodak PixPro FZ45 and FZ55 top best-selling lists in multiple regions

They are currently the most popular models at Amazon US and elsewhere

Prices start from as little as $100 / £90 / AU$145

Camera fans might expect Sony or Canon to top the best-selling charts, but for outright popularity beyond various high-end categories, you'll have to set your sights a little lower, to humble point-and-shoots.

Over recent years, two particularly cheap digital compact cameras have been flying off Amazon US shelves, and from other retailers across the world such as Yodobashi Camera in Japan. They are the Kodak PixPro FZ55 (pictured above) and PixPro FZ45. Other models such as the waterproof PixPro WPZ2 are also in the picture.

The major reason why these PixPro models are so popular is pretty obvious — you'll struggle to find another digital camera with genuine 4x optical zoom for less than the PixPro FZ45's approximate price of $100 / £90 / AU$145. Or one with a 5x optical zoom and built-in rechargeable lithium-ion battery that costs less than the PixPro FZ55.

Both pocketable models shoot 16MP stills and HD video onto SD card, and come in a range of colorways, including black, white, blue and pink.

These cameras are no mere trend — they have dominated best-selling lists month after month, year after year, just when we thought that such cheap cameras had had been replaced by camera phones. So what's really going on here?

In addition to the low price point and immediate availability of these PixPro models, the trust in the Kodak name has to be a factor for casual buyers. After all, Kodak is one of the most recognizable names in photography, from its roots in making popular camera film through to pioneering digital camera tech.

However, there's something that you might not know about Kodak today. The original Kodak — Eastman Kodak, which dates back 138 years — stopped its production lines of consumer digital cameras long ago, and due to crippling debts it may not survive at all.

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Today, Kodak is instead one of a string of legendary photography brands (alongside Yashica, Rollei, Agfa, Minolta and more), who have licensed their names to third-parties, who are largely manufacturing low-cost digital cameras. The outfit manufacturing the PixPro FZ45 and FZ55 is in fact JK Imaging Ltd, which has less of a ring to it.

There's something further going on here, too: a general rise in camera sales spearheaded by compact cameras, a pushback against always-connected tech, and burgeoning privacy concerns.

A camera such as the PixPro FZ55 shoots directly onto local storage, an SD card. It's not connected to the cloud. It's simple, it's lo-fi, and the kind of tech being embraced by Gen Z.

Will you get better quality photos using these Kodak point-and-shoot compact cameras over your phone? Absolutely not. Even a basic mid range phone will take better snaps.

What you will get, however, is the nostalgic simple pleasure in the simple act of taking everyday snaps, the data of which you are in complete control of.

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Tim joined the TechRadar team as Cameras Editor in 2023 and has enjoyed more than 15 years as a tech journalist specializing in camera gear. He's previously worked at Amateur Photographer, for a photo accessory manufacturer and as a freelance photographer and video producer, with clients including Studio 44 and Canon. He also started a media team in Nairobi, Kenya, where he lived for a few years volunteering for a faith-based organisation. Tim is married, father of three children, and loves being active, primarily running since hanging up his football boots.