Tubi Taps Shannon Olivas As Head Of Communications & Publicity

Tubi has named Shannon Olivas Head of Communications and Publicity. In her new role, Olivas will lead the global communications strategy across consumer, advertiser, product, entertainment publicity, and corporate communications for the Fox Corp. ad-supported streaming service. Reporting to Chief Marketing Officer Nicole Parlapiano, Olivas will be a core member of the marketing leadership team and a strategic advisor to the CEO and executive team.

Before joining Tubi, Olivas advised companies and executives on strategic communications and business transformation through her independent consultancy. Prior to that, she served as Head of Corporate Communications at Cue Health, an at-home COVID testing company where she led communications through the company’s IPO, direct-to-consumer expansion, commercialization of new products and services. Previously, Olivas held senior communications leadership roles at The Wonderful Company, Netflix, Skydance Media, The Honest Company, and DreamWorks Animation.

“Shannon brings a rare combination of studio-level communications expertise and true builder instincts,” said Nicole Parlapiano, Chief Marketing Officer, Tubi. “Her proven track record of shaping brands at scale and telling stories that resonate makes her exactly the right leader to elevate Tubi’s voice as we continue our global expansion. I couldn’t be more excited to have her head up our global communications and publicity team.”

“Tubi’s growth and scale are now giving us a deeper understanding of what audiences love and a greater ability to deliver the content and experiences that turn viewers into passionate fans,” said Olivas. “I’m thrilled to join this talented team and look forward to finding new ways to break through with bigger, bolder stories about the content, creators, and culture that make Tubi unlike anywhere else in entertainment.”