UFC’s McGregor-Holloway Fight Averages 6.5 Million Viewers Across U.S. and Latin America

UFC‘s July 11 main card telecast featuring the 69-second fight between Conor McGregor and Max Holloway averaged 6.5 million viewers across the U.S. and Latin America on Paramount+. That combined stat is according to Nielsen in the U.S. and Adobe Analytic + Channel Partner in Latin America.

The two-and-a-half-hour broadcast peaked with 8 million concurrent streams, which, according to Paramount+, is more than any other exclusive live event for the streamer — which presumably includes the White House’s “UFC Freedom 250” event in June. (It falls only behind “Super Bowl LVIII,” which also aired on CBS.)

Held in Las Vegas, the five-bout main card climaxed with the premature faceoff between McGregor and Holloway, who last fought each other in 2013. The fight ended after just over a minute when McGregor suffered a knee injury, which resulted in a TKO victory for Holloway.

The event also reached 15.9 million total viewers, which refers to the number of unique people who tuned in for at least a minute at any point in the broadcast.

These ratings are in line with “UFC Freedom 250,” which averaged 8.2 million viewers across the U.S. and Latin America and reached 17 million total viewers.

In 2025, Paramount signed a seven-year, $7.7 billion media rights deal that made it the exclusive streaming home of UFC in the U.S., effectively ending the sport’s pay-per-view model in America. According to the company, since the beginning of the year, 20 million subscriber households have watched more than 200 million hours of UFC programming on Paramount+. That equals a viewership more than 23 times the average pay-per-view event over the past two years, per the streaming service.