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Apple’s stock is beating the S&P 500 by a remarkable degree — and it may have more room to run

MarketWatch

BusinessMarketWatch·Jul 17, 2026·1 min read

Apple’s stock is beating the S&P 500 by a remarkable degree — and it may have more room to run

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Apple was once seen as behind the curve in AI, but now it’s getting more respect for its strategic choices

July 17, 2026, 10:58 a.m. ET

Apple’s stock has been crushing the market to a degree not seen in six years, and it just won over a new fan.

HSBC analyst Nicolas Cote-Colisson said more gains are in store for the stock, once viewed as an artificial-intelligence laggard. He has newfound respect for Apple’s place in the AI ecosystem.

About the Author

Hannah Pedone is a New York–based technology reporter for MarketWatch.

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