Mike & Ike Debuts Mascots & the Internet Has Sweet (and Sour) Thoughts

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Mike & Ike is making sweet history.

For the first time since its inception in 1940, the popular confectionery brand introduced candy mascots, putting an end to the long-running mystery of who Mike and Ike really are.

As revealed in a new campaign directed by Saturday Night Live star Kenan Thompson, Mike and Ike are actually pink and green beans (played by Abby Vatterott and Yoshi Barrigas) who help people get through everyday dramas.

"What I loved about this campaign is that it takes those everyday moments we've all experienced and looks at them through the perspective of Mike and Ike," Thompson said in a press release. "They're funny, a little ridiculous and surprisingly relatable, which made them a lot of fun to bring to life."

But some fans were craving for the return of a familiar face: Zours—a sour varient of the fruit-flavored candy—that was discontinued in 2020.

"Should have brought back Zours," one Instagram user quipped, while another pleaded, "Please bring back Zours, no candy compares not even your sours."

Meanwhile, a third commenter bemoaned, "I doubt very many people asked for this. But we did ask for ZOURS. Stop playing with my heart. It’s been a long 6 years."

However, others were sweet on finally getting some backstory behind Mike and Ike.

Mike & Ike

"Do you need anyone for the other flavors?" a fan asked on Instagram, while a separate candy lover quipped that it only took "a couple decades of life to finally see a Mike and Ike candy ad."

Indeed, Mike & Ike created a frenzy back in 2013 when the iconic duo announced that they had broken up, with the candy's packaging crossing out either Mike or Ike's name. The supposed feud lasted for almost an entire year before the company announced that the pair had reconciled.

For more surprising facts about iconic mascots and animated characters, read on.

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