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Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

The New York Times

BusinessThe New York Times·Jul 18, 2026·1 min read

Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’

View original source — The New York Times ↗

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South Korea to Ease FX Rules for Foreigners to Trade Won Easier

Bloomberg

BusinessJul 19, 2026 · 1 min

Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

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