Home / BusinessBloombergBusinessBloomberg·Jun 16, 2026·1 min readSnap Launches $2,195 Specs, Declaring Glasses the Next ComputerSnap Inc. introduced Specs, a $2,195 pair of augmented reality glasses that co-founder Evan Spiegel described as a leapfrog advancement and the computer of the future.View original source — Bloomberg ↗ShareCopy linkShare on XShare on FacebookRelated storiesThe Next WebTechnologyJun 16, 2026 · 1 minSnap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented realityThe Next WebCNABusinessJun 16, 2026 · 1 minSnap bets on life beyond smartphones with $2,195 Specs augmented-reality glassesCNAThe VergeTechnologyJun 16, 2026 · 1 minSnap’s first consumer AR glasses are coming this fall for $2,195The VergeWiredTechnologyJun 16, 2026 · 1 minYou Can Finally Buy Snap’s New AR Specs—for $2,150Wired
The Next WebTechnologyJun 16, 2026 · 1 minSnap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented realityThe Next Web
CNABusinessJun 16, 2026 · 1 minSnap bets on life beyond smartphones with $2,195 Specs augmented-reality glassesCNA
The VergeTechnologyJun 16, 2026 · 1 minSnap’s first consumer AR glasses are coming this fall for $2,195The Verge