Home / TechnologyTechnologyBBCTechnologyBBC·Jun 17, 2026·1 min readSnap unveils $2,195 smart glasses after previous flopsThe augmented reality glasses from Snapchat's parent company are expected to ship in autumn.View original source — BBC ↗ShareCopy linkShare on XShare on FacebookRelated storiesTechnologyThe Next WebTechnologyJun 16, 2026 · 1 minSnap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented realityThe Next WebBusinessWiredBusinessJun 16, 2026 · 1 minYou Can Finally Buy Snap’s New AR Specs—for $2,150WiredTechnologyThe VergeTechnologyJun 16, 2026 · 1 minSnap’s first consumer AR glasses are coming this fall for $2,195The VergeBusinessMarketWatchBusinessJun 17, 2026 · 1 minSnap breaks from the pack with heavy $2,195 smart glasses. Wall Street is panning the move.MarketWatch
TechnologyThe Next WebTechnologyJun 16, 2026 · 1 minSnap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented realityThe Next Web
TechnologyThe VergeTechnologyJun 16, 2026 · 1 minSnap’s first consumer AR glasses are coming this fall for $2,195The Verge
BusinessMarketWatchBusinessJun 17, 2026 · 1 minSnap breaks from the pack with heavy $2,195 smart glasses. Wall Street is panning the move.MarketWatch