Snap breaks from the pack with heavy $2,195 smart glasses. Wall Street is panning the move.

Home

Industries

Computers/Electronics

Tech Stocks

Snap’s stock was extending its declines, as the weight of its new ultraexpensive augmented-reality glasses is seen as a potential ‘nonstarter for mass appeal’

Published: June 17, 2026 at 1:06 p.m. ET

Snap CEO Evan Spiegel is deepening his bet on augmented-reality glasses — but investors aren’t buying the pitch.

The Snapchat parent company SNAP got into the technology-infused glasses game relatively early, debuting its first Spectacles about a decade ago. And on Tuesday, Snap revealed Specs, a new version of the glasses — this time with a $2,195 price tag.

Partner Center