Home / SportsSportsMarketWatchSportsMarketWatch·Jun 16, 2026·1 min readRecord World Cup, NBA Finals ratings show live sports are TV’s most valuable asset“In this streaming-first world, live, shared moments are a rare thing. Sports is where that still exists.”View original source — MarketWatch ↗ShareCopy linkShare on XShare on FacebookRelated storiesSportsDeadlineSportsJun 18, 2026 · 1 minUFC Freedom 250 Fight Averages 8.2M Viewers Across U.S. & Latin America On Paramount+DeadlineSportsMarketWatchSportsJun 9, 2026 · 1 minThe World Cup could deliver Fox a ratings bonanza: ‘There will be all sorts of viewership records’MarketWatchWorldDeadlineWorldJun 18, 2026 · 1 minFox Closes Upfront Sales Process, With Sports And Streaming Providing A BoostDeadlineSportsRNZSportsJun 18, 2026 · 1 minAll Whites opening World Cup match delivers TVNZ+ its largest streaming day everRNZ
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