Home / BusinessMarketWatchBusinessMarketWatch·Jun 16, 2026·1 min readRecord World Cup, NBA Finals ratings show live sports are TV’s most valuable asset“In this streaming-first world, live, shared moments are a rare thing. Sports is where that still exists.”View original source — MarketWatch ↗ShareCopy linkShare on XShare on FacebookRelated storiesMarketWatchBusinessJun 9, 2026 · 1 minThe World Cup could deliver Fox a ratings bonanza: ‘There will be all sorts of viewership records’MarketWatchZDNetTechnologyJun 10, 2026 · 1 minHow to watch the 2026 FIFA World Cup: 9 ways to stream (including free options)ZDNetAl JazeeraSportsJun 16, 2026 · 1 minFor fans outside North America, watching the FIFA World Cup live means late nights and early morningsAl JazeeraVarietyEntertainmentJun 16, 2026 · 1 minKurt Russell on Playing Preston Clyburn in ‘The Madison’: ‘It Is Just a Dream Experience’Variety
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