Home / TechnologyTechnologyCNETTechnologyCNET·Jun 18, 2026·1 min readApple's Tim Cook Says Price Increases Are 'Unavoidable'RAMageddon strikes again: Cook told The Wall Street Journal that rising memory prices have made current prices "unsustainable."View original source — CNET ↗ShareCopy linkShare on XShare on FacebookRelated storiesTechnologyCNBCTechnologyJun 19, 2026 · 1 minMemory crisis hits such extremes that 'even Apple can't be safe'CNBCTechnologyThe VergeTechnologyJun 17, 2026 · 1 minTim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise pricesThe VergeTechnologyThe Next WebTechnologyJun 18, 2026 · 1 minApple to raise prices as memory chip shortage bites, Tim Cook saysThe Next WebTechnologyEngadgetTechnologyJun 17, 2026 · 1 minTim Cook says Apple price increases are 'unavoidable' due to memory crunchEngadget
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