Home / TechnologyTechnologyCNBCTechnologyCNBC·Jun 19, 2026·1 min readMemory crisis hits such extremes that 'even Apple can't be safe'Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.View original source — CNBC ↗ShareCopy linkShare on XShare on FacebookRelated storiesTechnologyCNETTechnologyJun 18, 2026 · 1 minApple's Tim Cook Says Price Increases Are 'Unavoidable'CNETTechnologyCNATechnologyJun 17, 2026 · 1 minApple to raise prices due to memory chip shortage, CEO tells WSJCNATechnologyThe Next WebTechnologyJun 18, 2026 · 1 minApple to raise prices as memory chip shortage bites, Tim Cook saysThe Next WebTechnologyThe VergeTechnologyJun 17, 2026 · 1 minTim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise pricesThe Verge
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