Home / TechnologyThe New York TimesTechnologyThe New York Times·Jun 18, 2026·1 min readMany World Cup Fans Would Rather Skip the Hydration BreaksIt’s hot in North America in June, but fans are griping that the breaks that have been added to each half are an excuse for the networks to show more ads.View original source — The New York Times ↗ShareCopy linkShare on XShare on FacebookRelated storiesESPNSportsJun 16, 2026 · 1 minAre World Cup hydration breaks actually commercial...ESPNVarietyEntertainmentJun 18, 2026 · 1 minFox Scores Upfront Ad Dollars in Tough Market. The Trick? Lots of Sports, Less Traditional CableVarietyBBC SportSportsJun 18, 2026 · 1 minFans boo, players adapt - the view on World Cup hydration breaksBBC SportJapan TimesSportsJun 8, 2026 · 1 minEngland’s World Cup opener is set to cause power spikeJapan Times
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