BBC Sport
Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
View original source — BBC Sport ↗
Related stories
The Hollywood Reporter
EntertainmentJun 9, 2026 · 1 min
Why Matt Damon Is Debuting a Rapper Alter-Ego
The Hollywood Reporter
ESPN
SportsJun 9, 2026 · 1 min
Rating the biggest 2026 World Cup ads: Adidas vs. ...
ESPN
Sky Sports
WorldJun 16, 2026 · 1 min
Pimblett eyes McGregor clash by 'end of year'
Sky Sports
Variety
WorldJun 18, 2026 · 1 min
Fox Scores Upfront Ad Dollars in Tough Market. The Trick? Lots of Sports, Less Traditional Cable
Variety