How Much the Dallas Cowboys Cheerleaders Get Paid for Instagram Posts

Breaking Down How Much the Dallas Cowboys Players Make vs Cheerleaders

The Dallas Cowboys Cheerleaders' kicks aren't the only aspect of their lives soaring sky-high.

A year after viewers of America's Sweethearts: Dallas Cowboys Cheerleaders were left thunderstruck by how little the squad of 36 was paid, the Netflix series provided another glimpse inside their bank accounts.

"The girls are now becoming influencers, which I have fought in the past," longtime choreographer Judy Trammell acknowledged during the sixth episode of the third season. "But they're becoming so successful with it, so they’re not having to kill themselves with a 9-to-5 job."

And entertaining their Instagram and TikTok followers (five-year vet Kleine Powell boasts 331,000 while recently retired Reece Weaver has amassed more than a million) is quite the lucrative gig.

Take Jada McLean who helped lead the charge for the team's massive 400 percent pay raise last season.

"I wanted to make sure that I left this organization better than I came in," she explained to E! News last July of her motivation. "So for them to have a little more comfortability with their finances was something that was really important to me, because it was something that I did struggle with while being on the team."

But since retiring after the 2024 season, "Life's been good," she revealed on America's Sweethearts. "I cannot complain. Now I’m just doing social media full-time, mainly brand deals."

As for what she pockets promoting products from the likes of Bumble, Dove, Maybelline and Caraway, "It all varies," said Jada. "But it can go anywhere from, like, $5,000 for me right now to, like, $50,000. So, a lot more than I was making sitting at my 9-to-5, that I can confirm."

Rookie Faith Ward is certainly enjoying the flexibility.

Telling her teammates about a partnership with luxury makeup line Charlotte Tilbury, the New Zealand native—known as Flexi Faith to her 354,000 Instagram followers—confessed, "I can't believe the money in social media. Like, it is insane."

Courtesy of Netflix

For Reece, it was enough for both her and husband Will Allman to give notice at their full-time gigs.

Shilling for Applebee's, Xyzal and other brands has "been an amazing financial opportunity," she allowed. "It's, like, a blessing, but also just a really big responsibility."

Having hung up her Lucchese boots, she and Will have since returned to Alabama as they figure out a new game plan.

"When I started to think about stepping away," Reece explained to Elle of her retirement decision, "the more I saw doors opening and opportunities being presented, and I felt at peace that this was something I was supposed to do."

Though she's determining all the Xs and Os, "A huge dream of mine is Broadway," she shared, revealing she'd love if a gig in Chicago is something she had coming. "I'm also working on a book. It's a lot of different avenues that I've never put myself in, but I'm really excited to see what that brings out."

As for Judy and longtime DCC director Kelli Finglass, they're having to master a new routine as well.

"America's Sweethearts have opened up a ton of opportunities," explained five-year vet Megan McElaney. "Some girls who've been featured on the show a ton are going to naturally have a lot more opportunities."

Still, Kelli wants to ensure that the squad continues to march down the field in unison.

"I mean, now athletes in college have name and image likeness rights and different people within a locker room get different major deals," she explained on the Netflix series, "so it's evolving. And I’m having to adjust."

And the opportunites are as vast as AT&T Stadium itself. Check out the pay days other influencers have scored by doing it for the 'gram.