Cebu needs 'unified branding' to further boost tourism

CEBU CITY, Philippines – It’s time for Cebu to do away with fragmented messaging and identities if its tourism sector wants to improve its competitiveness globally. Stakeholders here wanted a unified brand for Cebu to boost arrivals and to capture and sustain high-value tourism in the future. Called Project Mango Shake, the campaign was launched […]... Keep on reading: Cebu needs 'unified branding' to further boost tourism