Meta’s new Muse Image model can pull other Instagram users into AI photos

Emma Roth

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Meta is launching the first AI image generation model made by its Superintelligence Labs division. The Muse Image model now powers the image-making tools across the Meta AI app, Instagram, and WhatsApp, and it’s coming soon to Facebook and Messenger, according to an announcement on Tuesday.

It’s part of the growing Muse family of AI models that replace Meta’s Llama lineup. Alexandr Wang, who Meta hired to head up its Superintelligence Labs last year, says on Threads that Muse Image is “agentic,” meaning it works with its Muse Spark large language model “to reason through your prompt, search the web, and plan before it generates.” Meta is also planning to launch a Muse Video model, which Wang teased, saying it’s “competitive on prompt adherence, visual fidelity, temporal consistency.”

1/4Image: Meta

As noted by Meta, users can @ mention other Instagram accounts in Muse Image prompts, allowing the AI model to incorporate their likeness into its output. Meta says “tagging a username lets Meta AI use public photos to build a visual,” but notes that users can control how people reuse their content for AI.

Users can also transform images using suggested prompts and create designs for things like invitations and postcards. Additionally, Muse Image can redesign rooms based on an image pulled from Facebook Marketplace (or elsewhere on the web), and allows users to make changes directly to photos by drawing right on top of them, which they can then share to their feed, story, or chat. The Muse Image model will power the 30 new AI effects coming to Instagram Stories in the US before rolling out to other countries and in more areas of Meta’s apps soon.

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Emma Roth