Home / TechnologyTechnologyTechCrunchTechnologyTechCrunch·Jun 17, 2026·1 min readAI is hurting Apple in more ways than one: it may force iPhone price increasesCEO Tim Cook said in a recent interview that the situation is "unsustainable."View original source — TechCrunch ↗ShareCopy linkShare on XShare on FacebookRelated storiesTechnologyThe VergeTechnologyJun 17, 2026 · 1 minTim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise pricesThe VergeTechnologyCNBCTechnologyJun 19, 2026 · 1 minMemory crisis hits such extremes that 'even Apple can't be safe'CNBCTechnologyEngadgetTechnologyJun 17, 2026 · 1 minTim Cook says Apple price increases are 'unavoidable' due to memory crunchEngadgetTechnologyCNETTechnologyJun 18, 2026 · 1 minApple's Tim Cook Says Price Increases Are 'Unavoidable'CNET
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